Paris Fashion Hitting The International Market
Paris has long been the world's undisputed fashion capital but now it truly is going global, with ever more Asian designers opting to show and grab a bigger share of the international market. "The world is getting smaller," says China's Frankie Xie of the Beijing-based Jefen label, in his second season in the ready-to-wear shows. He has moved to Paris "because I think is a very good place to promote our brand, not just for the Chinese but also for the international market". South Korea's Lie Sang Bong says he is encouraged by the inroads Asian designers are now making on the world fashion scene. "I think it is a great opportunity for cultural exchange." Both designers were among the first to send out their collections for next spring-summer as fashion week opened in Paris at the weekend. Xie dedicated his show to the upcoming Beijing Olympics. "I do a lot of sport and many of my friends do sport. China's swift economic development mean...